Nienaber, A./Liesenkötter, B./Adolphs, C./Völker, M. (2012). Green Leadership im DAX30 –  aktueller Trend oder verbindliche Unternehmensführung?, Zeitschrift Führung und Organisation (zfo). Vol. 2, 86-90.


This paper deals with the question if the tendency towards ecological sustainability can be identified in the business management, especially in the leadership of the DAX30 companies. Are there companies which are characterized by a »green leadership«? This study analyzes all DAX30 companies over a period of eleven years to prove if those companies communicate their ecological engagement transparently. The results show first, that the importance of a »green leadership« becomes more and more important over the past years and second, that the awareness for ecological sustainability can be seen in the company’s external communication.

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Prof. Dr. Ann-Marie Nienaber
Professor in Human Resource Management and Organisational Behavior

Head of Research Group: Trust and Workplaces

Coventry University, United Kingdom
(Modern University of the Year 2014, 2015, 2016, 2017)
Centre for Trust, Peace and Social Relations