Ideally all best business decisions were aligned with best ecological decisions regarding sustainability! Maybe you think that is the case? Taking a glance in the newspaper demonstrates: it is not. Recent scandals demonstrate how careless companies and in particular managers seem to decide and act. How can stakeholder anticipate those unethical behavior? Companies publish corporate sustainability reports almost every year to demonstrate their corporate ecological engagement but do companies keep what they promise?

My research gives evidence: most companies do not keep their promises since stakeholders’ expectations and a company’s capabilities for internal adjustments do not match all the time. The interests of profit blatantly seems conflict with the interests of people and planet, and the company’s legitimacy. The question arises is that just careless or do we talk about greenwashing? Do companies just try to pretend being sustain due to positive brand associations among consumers, politicians, and regulators, or anticipated regulatory trends and position the company favourably when such policies become law?

However, managers should be aware of the growing interest of their stakeholders and the negative consequences when not trying the best concerning their corporate ecological behaviour. Even worse, when stakeholders figuring out that companies have not told the truth but tried to cheat.


How can I help you?

Evidence Summaries: brief and focused summaries of evidence in response to specific request about designing and structuring corporate ecological reports with your management. Focused on practical implications.

Analyses: My team and I analyze primary and secondary data from your organization with qualitative and quantitative approaches. Benchmarking your company’s ecological engagement that is communicated with that of your competitors.

Evaluations: How can your corporate ecological reporting become better? My team and I offer realistic and partial solutions based on our specific toolkits.

Trainings/Workshops: My team and I offer workshops for demonstrating “good practice” when communicating your ecological engagement. My team and I bring both academic and professional experience to deliver practice support.

Collaborations: I work with academics and professional bodies across the globe. I can offer access to this network of experience or academic and business needs.

Prof. Dr. Ann-Marie Nienaber
Professor in Human Resource Management and Organisational Behavior

Head of Research Group: Trust and Workplaces

Coventry University, United Kingdom
(Modern University of the Year 2014, 2015, 2016, 2017)
Centre for Trust, Peace and Social Relations